UCAS International has collaborated with the Beijing Overseas Study Service Association to assist Chinese students in gaining access to higher education options in the United Kingdom.
BOSSA, the umbrella organisation for Chinese study abroad organisations, and UCAS, which oversees university and college admissions in the United Kingdom, have announced plans to exchange their “long-established” intelligence on the UK and Chinese education markets. Universities in the United Kingdom will be able to utilise the data to shape their recruitment campaigns for Chinese students.
“UCAS International and BOSSA each have their own unique insights into the latest trends and student behaviours,”said Jon Santangelo, spokesperson for BOSSA.
BOSSA’s member agencies will also benefit from “exchanges on the most recent market data,” according to Santangelo. Chinese students’ UCAS applications for UK study increased by 12% to 28,930 in the 2022/23 academic cycle, making China the third-largest market for UK higher education.
“Working together gives us the opportunity to compare data and aid the way UK universities and colleges create their recruitment strategies for Chinese students.’
Santangelo said that BOSSA’s member agencies will also benefit from “exchanges on the latest market data”.
“For example, our big data shows Guangdong province as the UK’s largest source of prospective students in China, which helps agencies’ marketing strategies. This data should also be of benefit to UK educators’ China recruitment planning.”
UCAS is used by roughly two-thirds of non-EU applicants.
According to Des Cutchey, general director of UCAS International, the collaboration offers a “wonderful chance for both organisations to realise their inherent synergy.”
The information exchanges between UCAS and BOSSA on the latest market statistics, surveys, and research on China-UK mobility would serve member agencies and stakeholders, which can enhance universities’ recruitment strategies and help agencies advise students, particularly where gaps are detected.
Member agencies and stakeholders will also benefit from the early publication of reports and information, as well as collaborative webinar sessions to address local implications. UCAS introduced Myriad earlier this year, a portal geared to postgraduate overseas students wishing to study in the UK.
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