As per research conducted by marketing specialist Keystone Academic Solutions, funding is top of mind for potential overseas students when choosing higher education courses in the United States, and access to admissions offices at schools is “pivotal.”
The possibility to live and work in the United States was cited by 38% of the 8,500+ potential students as a major reason for studying in the United States.
“The results were overwhelming that students regard studying in the United States more favorably since President Biden was elected; 83% of our students stated they were more inclined to study in the United States after President Biden was elected,” said Erik Harrell, CEO of Keystone.
Master’s programs drew 48% of the 5,851 visits to Keystone’s websites, while bachelor’s programs drew 21%, doctorate programs drew 13%, and certificate or diploma programs drew 12%.
Similarly, 76% of 800 prospective students polled by IDP earlier this year said Biden’s victory enhanced their impression of the United States as a study destination.
“Anecdotally, in conversations we’ve had with folks in admissions and enrollment departments, they appear to concur with this as well,” Harrell said.
“The general consensus is that [the change in the administration] may not have a significant influence on enrolments this year, but they expect it to show up in the figures for enrollment in 2022.”
According to the report, 80 percent of respondents plan to apply to two or more institutions, indicating a competitive market. A recent Navitas poll also indicated that brokers have been advising clients to prepare alternate study alternatives.
To recruiters, Harrell recommended, “With competition, it’s really a sales and marketing job and a communications job.”
Key reasons for studying in the United States The opportunity to live and work in the United States after graduation was cited by 38% of the 8,500+ potential students, followed by 37% mentioning the reputation of the degree/institution in the United States and 32% mentioning the experience of studying in the United States.
“The institution’s reputation is sort of a given,” Harrell said, “and I believe that’s where everyone tries to focus on.”
Prospective students would “get comfort from hearing to the experiences that others are having in the US,” according to the 16% of respondents who said they would most want to meet with existing students or graduates from their desired university.
“Of course, having interviews with current students about what it’s like on your website is always helpful,” he added. However, 40% of respondents said they would like to get an invitation to meet with an admissions counselor, either electronically or in person.
“How to afford this education and the availability of funds is something that students are thinking about,” Harrell said. Being able to work and study at the same time is, once again, about being able to pay for their degree. “Undoubtedly, internship and job chances are also part of that equation,” he continued.
“It’s fantastic to emphasize it if you’re a university with strong ties to the business community.” “If students take out a loan, they will be able to sneak into a pretty nice position after they finish their studies,” says Access.