More candidates from traditionally mobile markets are opting to study closer to home than they did before the pandemic, found the GMAC Prospective Students Survey 2022 summary report, which explores how candidate preferences have shifted during the Covid-19 pandemic.
Among Central Asian and South Asian candidates, the percentage who prefer to study internationally declined from 89% to 73% between 2019 and 2021. Among East Asian and South-East Asian candidates, the preference to study internationally declined from 92% to 87% between 2020 and 2021, a possible indication that studying abroad was limited due to the pandemic-fuelled travel restrictions.
Released on Monday, the report was based on survey responses from more than 6,500 individuals worldwide who expressed interest in graduate business education in 2021. Overall, respondents from India said they wanted to become a CEO more frequently (35%) than from any other geography. Fewer candidates from the United States (21%) and China (23%) had this goal than the global average of 28%.
“While the pandemic has altered aspects of the graduate management education landscape, the fundamental perceptions of the value of graduate management education generally and the MBA specifically continue to stay strong,”
said Sangeet Chowfla, president and CEO of GMAC.
“While there continue to be evolutions in candidate’s preferred study destinations, delivery formats, career paths and perceptions of admissions testing policies, if there were ever any concerns that the pandemic and its effects would diminish business school aspirants’ perceptions of the value of a degree, the latest GMAC findings of the Prospective Students Survey should help put them to rest.”
The full-time MBA programme continues to be the most popular programme option, with one out of four of all candidates preferring the two-year full-time format and another one in five preferring the one-year full-time format.
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